Being stylish can come at a huge cost. What you might deem a fashionable statement can be at a huge expense of the Earth. Items that are irresponsibly disposed can create damage to wildlife that may be irreparable. It is easy to have style, but are you being stylish responsibly? The move towards sustainable fashion and the production of eco-friendly apparel is beginning to take speed, however, with several brands jumping on the environmentally responsible bandwagon. We pick out some of the best sustainable fashion labels to support this season:
Viktor & Rolf recently stole the show at this year’s Paris Couture Week thanks to an initially puzzling entrance of oversized bobble heads and chunky Doc Martens. Aside from having a penchant for stealing the spotlight, the atelier makes stunning one-of-a-kind pieces whilst taking a mile further – with their last two collections entirely up-cycled with the use of only vintage dead stock fabrics.
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Fine jewellery line Sandy Leong is one currently exclusive to Maison de Mode, with astonishingly stunning jewels and accessories that are beautiful with a cause. Recycled metals, including the 18k gold are used in the collections, as are conflict-free stones, with a portion of proceeds dedicated to charity. All production is done locally in New York through sustainable manufacturers, while some of the natural materials are sculpted in Kenya by local artisans, adding to the support of local Kenyan craft and employment.
Stella McCartney’s fight for eco-conscious fashion is not new, as the designer of her eponymous label is also famous for her ethical approach to fashion. Among McCartney’s latest projects include a collaboration with Adidas featuring products made from recycled ocean plastic.
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Baylee Zwart, founder and designer of Azlee makes her jewellery locally in California in a full range of 18k gold, stackable pieces. Her collection of jewellery is no doubt clean and energetic, but not just in its geometric shapes. The California native, surfer and avid scuba diver is also an avid supporter of the ocean, and supports a different ocean-related cause every season with a portion of proceeds.
Ready-to-wear brand AMUR may be relatively new at 9-months old, but don’t let their freshness deter you. The sustainable brand boasts a sharp cut and an immensely on-trend fabrication that could very well give established brands a run for their money. Eco-textiles are heavily utilized to create a contemporary silhouette, with a resulting vibe that boasts a playful sort of chic.
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